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Privacy Policy

This privacy policy governs the use of your personal data by the Farmtopia project – this project has received funding from the European Union’s Horizon Europe Programme under grant agreement No 101083541; communicate with us via e-mail, telephone, the contact form available on the website and our social media channels; LinkedIn, Twitter, Facebook, YouTube, Instagram (hereafter referred to as “Social Media Channels”); or interact with us at fairs and events.

NOTE: If you want information on how we process personal data via cookies on our Website, you are kindly referred to our Cookie Policy.

  1. Who is responsible for the processing of your personal data?

1.1 Your personal data are processed by Foodscale Hub, dissemination and communication partner of the Farmtopia project – this project has received funding from the European Union’s Horizon Europe Programme under grant agreement No 101083541. You can contact us via e-mail at info@farmtopia.eu

1.2 Only Foodscale Hub staff working on the Farmtopia project are allowed to process the personal information. Other project partners will be able to access to specific data if the purpose is specified and consent is given by users in advance. For surveys run by different Farmtopia  partners, the survey consent form (if applicable) for information on specific data processing, will be provided by the Farmtopia partners in question.

  1. How do we collect data and what categories of personal data do we process?

We collect your data and process data when you:

  1. a) Visit our website
  2. b) Subscribe to receive our news (by completing a Mailchimp form)
  3. c) Attend or participate in live events 

2.1 When you fill out the contact form on our Website or contact us via e-mail, telephone or Social Media Channels, we collect:

  • the basic identity information you provide us with, such as name, e-mail address, postal address, telephone number, the company you work for, your function;
  • the content of your communication and the technical details of the communication itself (with whom you correspond at our end, date and time, etc.);
  • your preferences regarding receiving our e-mail communications, such as newsletters, advertisements, etc;
  • electronic identification data, such as IP address;
  • publicly available information about your profile on Social Media Channels and any other personal data you choose to provide to us.

2.2 Whenever you leave us your business card or interact with us at fairs and events at which we are present, we may collect:

  • the basic identity information you provide us with, such as name, e-mail address, postal address, telephone number, the company you work for, your function (i.e. when such information is provided by you or shown on your business card);
  • your image.
  1. For what purpose do we use your personal data?

3.1 Foodscale Hub processes your personal data to provide you in a personalized and efficient way with the information, products and/or services you request via the Website, e-mail, telephone, Social Media Channels and fairs and events.

3.2 Foodscale Hub processes your personal data to communicate with you as a result of our contact at a trade fair and/or event or as a result of your approach via the Website, e-mail, telephone or one of our Social Media Channels.

3.3 Foodscale Hub processes your personal data to perform statistical analyses so that we may improve our Website, our products and services or develop new products and services.

3.4 Foodscale Hub processes your personal data to comply with legal obligations or to comply with any reasonable request from competent law enforcement agents or representatives, judicial authorities, governmental agencies or bodies, including competent data protection authorities. Your personal data may be transferred upon Foodscale Hub’s own initiative to the police or the judicial authorities as evidence or if there are justified suspicions of an unlawful act or crime committed by you through your registration or use of the Website, our Social Media Channels or other communication with us.

3.5 Foodscale Hub may process your personal data for the preservation of the legitimate interests of the Farmtopia project, its partners or a third party if and when your registration, or use of the Website, Social Media Channels or other communication channels can be considered (a) a violation of any applicable terms of use or the intellectual property rights or any other right of a third party, (b) a threat to the security or integrity of the Website, (c) a danger to the Website or any of Farmtopia project’s or its subcontractors’ underlying systems due to viruses, Trojan horses, spyware, malware or any other form of malicious code, or (d) in any way hateful, obscene, discriminating, racist, slanderous, spiteful, hurtful or in some other way inappropriate or illegal.

3.6 Foodscale Hub processes your personal data mentioned under clauses 2.1, and 2.2 above for marketing purposes, i.e. to provide you with targeted communications, promotions, offerings and other advertisements of the Farmtopia project and selected partners. Farmtopia project will only send you communications, promotions, offerings, newsletters and other advertisements via e-mail or other person-to-person electronic communications channels if you have explicitly consented to receive such communications, newsletters and other advertisements.

  1. Why is our processing of your personal data legitimate?

4.1 For the processing of your personal data for the purpose outlined in clause 3.1, we ask for your consent.

4.2 Although the partner responsible for the dissemination and communication activities within project Farmtopia, Foodscale Hub, is registered in Serbia (a non-EU country), the data protection law in Serbia is fully aligned with the GDPR and other relevant data protection regulations. All the work that will be conducted in Serbia follows the procedures and criteria that have been set and are in accordance with the standards and guidelines of the Horizon Europe program, EU legislation and the applicable national legislation for every non-EU country involved.

4.3 The processing of your personal data for the purposes outlined in clauses 3.2, 3.3, and 3.6 is necessary for the purpose of the legitimate interests of the Farmtopia project, which are:

  • being able to appropriately respond to your requests for information and other requests;
    • communicate your personal data to our partners in the Farmtopia project to provide you with adequate information;
    • allowing us to defend ourselves in legal proceedings;
    • continuous improvements to the Website, our Social Media Channels, products and services to ensure that you have the best experience possible;
    • keeping our Website, Social Media Channels, products and services safe from misuse and illegal activity;
    • safeguarding our commercial and business interests and needs in light of changing market conditions.
    • marketing and promotion of our products, services, brands and overall successful commercialization of our products and services.

4.4 For processing your personal data for the purposes outlined in clause 3.1, Foodscale Hub as the responsible party asks for your consent. By consenting to our processing of your personal data for sending you communications, promotions, offerings, newsletters and other advertisements via e-mail or other person-to-person electronic communications channels, you agree that we are allowed to process your personal data for this purpose in the manner and under the conditions outlined in this Privacy Policy.

  1. What are our quality assurances?

5.1 Foodscale Hub does its utmost to process only those personal data which are necessary to achieve the purposes listed under the purpose for processing.

5.2 Your data is securely stored by Foodscale Hub on a password-protected server. Only authorized people can access the information. Data will be stored 60 months after project completion. Your personal data is processed only for as long as necessary for the purposes listed above or up until such time when you withdraw your consent for processing them. Foodscale Hub will de-identify your personal data when they are no longer necessary for the purposes outlined in the purpose for processing unless there is:

  • an overriding interest of the Farmtopia project or any other third party in keeping your personal data identifiable;
    • a legal or regulatory obligation or a judicial or administrative order that prevents the Farmtopia project from de-identifying them.

5.3 Foodscale Hub takes all the appropriate technical and organizational measures to keep your personal data safe from unauthorized access or theft as well as accidental loss, tampering or destruction. Access by personnel of Foodscale Hub or its third-party processors will only be on a need-to-know basis and subject to strict confidentiality obligations.

  1. What are your rights?

6.1 You have the right to request access to all personal data processed by Foodscale Hub about you. Foodscale Hub reserves the right to charge an administrative fee for multiple subsequent requests for access that are clearly submitted for causing nuisance or harm to the Farmtopia project.

6.2 You have the right to ask that any personal data pertaining to you that are inaccurate, are corrected free of charge. If a request for correction is submitted, such request shall be accompanied by proof of the flawed nature of the data for which correction is asked.

6.3 You have the right to withdraw your earlier given consent under clause 4.4 for processing your personal data.

6.4 You have the right to request that personal data pertaining to you be deleted if they are no longer required in light of the purposes which are outlined above or if you withdraw your consent for processing them. However, you need to keep in mind that a deletion request will be evaluated by Foodscale Hub against:

  • overriding interests of the Farmtopia project or any other third party;
    • legal or regulatory obligations or administrative or judicial orders which may contradict such deletion.
    Instead of deletion, you can also ask that Foodscale Hub limits the processing of your personal data if and when (a) you contest the accuracy of that data, (b) the processing is illegitimate or (c) the data are no longer needed for the purposes which are outlined above, but you need them to defend yourself in judicial proceedings.

6.5 You have the right to oppose the processing of personal data if you are able to prove that there are serious and justified reasons connected with his particular circumstances that warrant such opposition. However, if the intended processing qualifies as direct marketing, you have the right to oppose such processing free of charge and without justification.

6.6 You have the right to receive from us in a structured, commonly used and machine-readable format all personal data you have provided to us.

6.7 If you wish to submit a request to exercise one or more of the rights listed above, you can send an e-mail to info@farmtopia.eu for all data subject rights matters. An e-mail requesting to exercise a right shall not be construed as consent to the processing of your personal data beyond what is required for handling your request. Such a request should clearly state and specify which right you wish to exercise and the reasons for it if such is required. It should also be dated and signed and accompanied by a digitally scanned copy of your valid identity card proving your identity.
Farmtopia project will promptly inform you of having received this request. If the request proves valid, Farmtopia project shall notify it as soon as reasonably possible and at the latest thirty (30) days after having received the request.


If you believe that the processing of personal data has been carried out contrary to the provisions of the law, you have the right to file a complaint to the competent data protection authority – the Commissioner. The state administration body responsible for the protection of personal data in the Republic of Serbia is the Commissioner for Information of Public Importance and Personal Data Protection, Bulevar kralja Aleksandra 15, Belgrade.

Democratizing Digital Farming for All – FARMTOPIA’S PATH TO EMPOWERING SMALL FARMS WITH DIGITAL TECHNOLOGIES

Project Coordination:

Mr Dionisis Solomos

NEUROPUBLIC AE PLIROFORIKIS
& EPIKOINONION

Methonis 6 Kai
Spiliotopoulou 18545,
PEIRAIAS, Greece

d_solomos@neuropublic.gr

Project Communication:

Dušan Pevac

Foodscale Hub
foodscalehub.com

Narodnog fronta 73,
Novi Sad 21000, Serbia

dusan@foodscalehub.com

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